NBC Sports Network, or NBCSN for short, kicked off Monday afternoon with post-game analysis of the 2012 NHL Winter Classic followed by the documentary Cold War on Ice: Summit Series ’72, about the grudge matches between Canadian and Russian hockey teams 40 years ago.
Programming for the channel’s immediate future includes the new NBC Sports Talk, a Detroit Red Wings vs. Dallas Stars game, Dakar Rally Highlights (Argentinean rider Jorge Martinez Boero fell, suffered a heart attack, and died on the first day of the South American race), and NFL Turning Point.
New network hopes to gain foothold via NBC
NBC has shown big weekend sports events for decades, but NBC Sports Network wants viewers to think of the brand — a notion NBC Sports will flog with heavy cross-promotion for its cable TV cousin. Plans for what to offer viewers sampling the rebranded channel include:
•Talk. A weekday Sports Talk news show launched at 6 p.m. ET, and another version of the show next year will launch at 11 p.m. ET. NBC’s Mark Lazarus, on how that show can be differentiated from ESPN’s SportsCenter: It will offer “intelligent sports talk” where viewers are “not being barked at. Our niche is conversation. Clips and highlights would be a ‘me-too strategy.’ ”
•NFL pregame. Having added a weekly NFL-produced NFLTurning Point show, it will get a two-hour Sunday NFL pregame show starting at 10 a.m. ET.
•New faces. In addition to known faces such as Bob Costas and Dan Patrick, Lazarus says, “Our goal is to bring fresh faces and make them recognizable.” But don’t expect ESPN-like catchphrases. Says NBC programmer Jon Miller, “We don’t do comedy well.”
Ex-NFL officiating VP Pereira makes gutsy call-out
One of the unwritten rules of TV sports: Don’t speak ill of another network.
It wasn’t always that way. But as networks found themselves competing against shows on hundreds of channels, rather than assuring themselves of big audiences by buying right to sports, they circled the wagons and figured everyone promoting TV sports is sort of on the same side.
Obviously, Mike Pereira didn’t get the memo. And good for him.
After Fox’s groundbreaking move to put the ex-NFL vice president of officiating on-air, Pereira proved to be a candid voice — not a shill for the almighty NFL. And Thursday, at FoxSports.com, he wrote that ESPN’s Jon Gruden “is a blowhard in the broadcast booth who spouts off when he doesn’t know what he’s talking about.” Pereira says Gruden “butchered two plays regarding hits on defenseless receivers.”
Neither ESPN nor Gruden had any comment Thursday.